1 on 1

The client experience is no longer the 1 on 1 as we call it as the client needs are not the only needs that must be met in this current climate of retail relevance. I mean let's face it, as brick and mortar become more museums of that to come or marketing for corporations that struggle to maintain a presence it is all that more important to focus attentions on what a client really is and how to match the ever-growing expectations of the masses. The client is no longer the individual but has become the Populis of idea and trend. Needs are no longer the only things that must be met but instead the landscape of change and the ever-growing desire to find the next best thing. With this in mind it's no wonder companies and businesses alike are constantly searching for ways to gain attention rather than provide a service. Service you see is no longer a desired effect of the masses but rather a last second thought in so many ways. The 1 on 1 has turned into the how many can I reach.

The reach is measured only by the revolutions of count and the law of average transactions..... those are the true measures for big business now and no longer the client experience. Why you may ask, well the reason is as true as the idea behind it. The ideology of customer service while noble can be lost tremendously in the hustle of revolutions meaning i need to sell this many of this item to this many people to be successful.

Instead, the real purpose of connection is being lost as we should be focused on what exactly goes into the client or customer experience.

True client engagement comes from the understanding of the clients true needs. Those needs are complex and built on a perception of what can be. As the bar continues to raise so should the ideology of the client experience. SO much must be considered including the availability of service to the platform of delivery and how it touches the client and that is the essence of a successful business... engaging the client!